DFG Funds Project on International Research Marketing at the University of Greifswald

The One Health approach links humans, animals, and environmental health and studies their interaction. Greifswald is the ideal research location for this project. The short distances in the region have been promoting interdisciplinary collaboration for many years. Several of the University of Greifswald’s key fields of research as well as University Medicine Greifswald address this field. Furthermore, One Health is the research focus of the newly established Helmholtz Institute in Greifswald. Other project partners are the Friedrich-Loeffler-Institute - Federal Research Institute for Animal Health (FLI), the Leibniz Institute for Plasma Science and Technology e. V. (INP), and the Alfried Krupp Wissenschaftskolleg Greifswald (Institute of Advanced Studies).

The project’s goal is to increase Greifswald’s international visibility as a research location and thus make it more attractive to international researchers. A hybrid conference planned for April 2022 will offer a variety of exchange and presentation opportunities as well as an interactive framework programme. In preparation for this conference, new internationally effective communication channels for promoting it will be tested and then incorporated into the marketing strategies of the institutions involved in the long term.

Additionally, a One Health platform will be established to inform the general public about the research results. Dr. Michael Schöner, head of the Graduate Academy at the University of Greifswald and initiator of the DFG research proposal, is certain: ‘Without doubt, we will succeed in raising awareness for Greifswald as an attractive centre of expertise in One Health research and thus we will attract international junior researchers as well as established scientists.’ The DFG award allows us to establish sustainable structures for marketing Greifswald as a research location; therefore, it promotes the international visibility of the University of Greifswald and its non-university partners as efficient research institutions,’ says Prof. Dr. Katharina Riedel, Rector of the University of Greifswald.

The Idea Competition International Research Marketing is part of the Research in Germany initiative. The initiative presents Germany as a location for research and innovation worldwide and creates a forum for international exchange and cooperation. The Federal Ministry of Education and Research initiated Research in Germany in 2006 and provides funding for the current project phase. The initiative is implemented in a joint effort by the German Academic Exchange Service (DAAD), the DFG, the Fraunhofer-Gesellschaft, and the DLR Projektträger.

Further Information
Press release of the DFG [de]

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